LG TV 98UT90006LA 98 inch UHD

Enter a completely new dimension of entertainment with the monumental LG 98UT90006LA. Spanning an astonishing 98 inches, this breathtaking 4K UHD display is the ultimate expression of luxury home cinema. It completely envelops your field of vision, replacing the need for a complex projector setup while offering vastly superior brightness, contrast, and color vibrancy.

This 98-inch titan is engineered for those who demand the absolute best. Driven by the incredibly powerful α8 AI Processor 4K Gen8 and featuring a native 120Hz refresh rate, it effortlessly handles high-speed action and next-gen console gaming with zero blur or lag. Combined with AI Super Upscaling and HDR10 Pro, every viewing session becomes a spectacular, red-carpet event.

Core Performance Features

• Monumental 98-Inch 4K Display: Create a true wall-to-wall viewing experience. This gigantic screen delivers absolute cinematic immersion without the washout associated with projectors.
• 120Hz Native Refresh Rate: Experience buttery-smooth, tear-free motion during fast-paced sports, high-speed action movies, and next-generation console gaming.
• α8 AI Processor 4K Gen8: A powerhouse processor that utilizes advanced deep learning to actively optimize contrast, up-mix audio, and upscale lower resolutions to near-4K perfection.
• webOS 24 with Re:New: A lightning-fast, highly customizable operating system that guarantees 4 major software upgrades over the next 5 years, keeping your TV cutting-edge.
• HDR10 Pro: Dynamic tone-mapping technology ensures that HDR content is displayed with brilliant highlights, deep blacks, and stunningly lifelike vibrancy.